Hi! I’m Max,
Creative Lead at Estée Lauder.

Specialized in Advertising & Art Direction for the Beauty & Luxury industry.

💌 max.gzk@gmail.com

ESTÉE LAUDER
Creative Lead, Paris

Jul 2020 - Now

Skincare & Makeup.

I’m responsible of all the creative aspects of the brand: Creative Direction, Production & Strategy.

I built the first creative department of Estée Lauder in EMEA ( Europe, Middle East, Africa & India ), hired internal & external capabilities to enhance our local relevancy.

Reporting to the brand VP, in permanent contact with the Global Creative team in NYC, I ensure our Brand DNA is respected on every touchpoint.

We create 360 campaigns ( advertising, social media, paid media & online activation ) with a strong focus to develop the brand in India.

M•A•C COSMETICS
Art Director, Paris
Jan 2017 - Nov 2020 / 4 years

Makeup & Artistry.

I was in charge of the art direction and the creative management of the brand in EMEA, where locally relevant campaigns where strategic for M.A.C.

It was the first creative position opened outside the NYC Global Office with multiple travels to New York, Dubai, Berlin, Mumbai & London to shoot visuals.

I created advertising campaigns & brand content for social media, influencer events, packagings, traditional OOH / DOOH & pure player collaborations.

MAUBOUSSIN
Art Director, Paris
Jul 2015 - Dec 2016 / 1 year ½

Jewelry & Watches.

In a context where it was essential to internalize the creation. I started the first Art Director position to create advertising campaigns and content creation.

I was in charge to photoshoot and edit the beauty & product visuals, to design the campaigns for all the OOH, DOOH & Printed advertising of the brand.

ASSOULINE
Art Director assistant intern of Yaffa Assouline, Paris
Jul-Aug 2014 / 2 months

L’EXCEPTION
Graphic designer intern, Paris
Jul-Sep 2013 / 3 months

ESAG PENNINGHEN
Master Degree (M2) in Art Direction
2010-2015