Hi! I’m Max,
Creative Director at Vestiaire Collective.
Specialized in Creative Direction & Advertising for the beauty & fashion industry.
💌 max.gzk@gmail.com
CREATIVE DIRECTOR
VESTIAIRE COLLECTIVEMarch 2024 - Now
Pre-loved Luxury Fashion.
I'm managing a team of 10 people ( Creative Lead, Creative Ops, Producer, Stylist, Photo/videographers, Art Director, Graphic designers & webmaster )
In charge of the Creative Direction at global level, we create digital campaigns, produce photoshoot & videos to animate our website, app and social media platforms.
Vestiaire is the leading platform to buy and sell pre-loved luxury fashion in the US, Europe and Asia.
CREATIVE LEAD
ESTÉE LAUDERJul 2020 - March 2024 / 3 years ½
Skincare & Makeup.
I’m responsible of all the creative aspects of the brand: Creative Direction, Production & Strategy.
I built the first creative department of Estée Lauder in EMEA ( Europe, Middle East, Africa & India ), hired internal & external capabilities to enhance our local relevancy.
Reporting to the brand VP, in permanent contact with the Global Creative team in NYC, I ensure our Brand DNA is respected on every touchpoint.
We create 360 campaigns ( advertising, social media, paid media & online activation ) with a strong focus to develop the brand in India.
ART DIRECTOR
M•A•C COSMETICSJan 2017 - Dec 2020 / 4 years
Makeup & Artistry.
I was in charge of the art direction and the creative management of the brand in EMEA, where locally relevant campaigns where strategic for M.A.C.
It was the first creative position opened outside the NYC Global Office with multiple travels to New York, Dubai, Berlin, Mumbai & London to shoot visuals.
I created advertising campaigns & brand content for social media, influencer events, packagings, traditional OOH / DOOH & pure player collaborations.
ART DIRECTOR
MAUBOUSSIN Jul 2015 - Dec 2016 / 1 year ½Jewelry & Watches.
In a context where it was essential to internalize the creation. I started the first Art Director position to create advertising campaigns and content creation.
I was in charge to photoshoot and edit the beauty & product visuals, to design the campaigns for all the OOH, DOOH & Printed advertising of the brand.
ART DIRECTOR ASSISTANT
ASSOULINEJul-Aug 2014 / 2 months
GRAPHIC DESIGNER
L’EXCEPTIONJul-Sep 2013 / 3 months
ESAG PENNINGHEN
Master Degree (M2) in Art Direction2010-2015