Hi! I’m Max,
Creative Director at Vestiaire Collective.
💌 max.gzk@gmail.com
CREATIVE DIRECTOR
VESTIAIRE COLLECTIVEMarch 2024 - Now
Pre-loved Luxury Fashion.
• Creative Direction for the global campaigns, social media, paid & perf marketing.
• Leading the Creative & Social Media team ( 10 talents ) with a KPIs driven approach.
• Implementing AI tools, workflow & solutions for creation and operation within the Studio.
CREATIVE LEAD
ESTÉE LAUDERNov 2020 - March 2024
Skincare & Makeup.
• Led the creative department in EMEA, overseeing all touchpoints of the brand's creative direction, production, and strategy. From retailers to social media presence.
• Built and managed a team to enhance local relevancy in 17 markets, developing the brand in Europe, the Middle East & India.
• Successfully executed 360 campaigns, leading photo & video shoots in international locations (India, UAE, Spain & Germany) .
• Developed the Indian market: production capabilities, campaign with spokesmodel, scouting local talent, creating a trusted relationship in Mumbai
ART DIRECTOR
M•A•C COSMETICSJan 2017 - Nov 2020
Makeup & Artistry.
• Pioneered the first creative position outside of the NYC Global office, expanding the brand in Europe, the Middle East, India & South Africa.
• Led art direction and creative management for M.A.C in EMEA, developing brand campaigns across social media, paid media, retail stores, and influencer events in 17 markets.
ART DIRECTOR
MAUBOUSSINJul 2015 - Dec 2016
Jewelry & Watches.
• Art direction and creative execution for print & digital, OOH, magazine, and social channels at Mauboussin.
• Led the shift from traditional media to social media design strategy resulting in increased brand awareness and sales growth.
ART DIRECTOR ASSISTANT
ASSOULINEJul-Aug 2014
GRAPHIC DESIGNER
L’EXCEPTIONJul-Sep 2013
ESAG PENNINGHEN
Master Degree (M2) in Art Direction2010-2015