Hi! I’m Max,
Creative Director at Vestiaire Collective.

💌 max.gzk@gmail.com

CREATIVE DIRECTOR

VESTIAIRE COLLECTIVE
March 2024 - Now

Pre-loved Luxury Fashion.

• Creative Direction for the global campaigns, social media, paid & perf marketing.
• Leading the Creative & Social Media team ( 10 talents ) with a KPIs driven approach.
• Implementing AI tools, workflow & solutions for creation and operation within the Studio.

CREATIVE LEAD

ESTÉE LAUDER
Nov 2020 - March 2024

Skincare & Makeup.

• Led the creative department in EMEA, overseeing all touchpoints of the brand's creative direction, production, and strategy. From retailers to social media presence.
• Built and managed a team to enhance local relevancy in 17 markets, developing the brand in Europe, the Middle East & India.
• Successfully executed 360 campaigns, leading photo & video shoots in international locations (India, UAE, Spain & Germany) .
• Developed the Indian market: production capabilities, campaign with spokesmodel, scouting local talent, creating a trusted relationship in Mumbai

ART DIRECTOR

M•A•C COSMETICS
Jan 2017 - Nov 2020

Makeup & Artistry.

• Pioneered the first creative position outside of the NYC Global office, expanding the brand in Europe, the Middle East, India & South Africa.
• Led art direction and creative management for M.A.C in EMEA, developing brand campaigns across social media, paid media, retail stores, and influencer events in 17 markets.

ART DIRECTOR

MAUBOUSSIN
Jul 2015 - Dec 2016

Jewelry & Watches.

• Art direction and creative execution for print & digital, OOH, magazine, and social channels at Mauboussin.
• Led the shift from traditional media to social media design strategy resulting in increased brand awareness and sales growth.

ART DIRECTOR ASSISTANT

ASSOULINE
Jul-Aug 2014

GRAPHIC DESIGNER

L’EXCEPTION
Jul-Sep 2013

ESAG PENNINGHEN

Master Degree (M2) in Art Direction
2010-2015